Advertising Slogans and Taglines(or mottoes) of John Lewis
For all Life's Moments
Never Knowingly Undersold.
John Lewis & Partners is a chain of high-end department stores operating throughout the United Kingdom.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.