Menards's Slogans & Taglines

Menards is an American home improvement retail company headquartered in Eau Claire, Wisconsin. Founded in 1960 by John Menard Jr., the company began as a pole-building construction business to finance his college education before opening its first retail location, Menard Cashway Lumber, in 1964. The company pioneered the hub-and-spoke distribution model in the home improvement sector and maintained vertical integration through on-site manufacturing facilities, including a truss plant established in the late 1960s. Today, Menards operates approximately 351 stores across fifteen states, ranking as the third-largest home improvement chain in the United States.

Its core portfolio spans lumber, building materials, hardware, tools, paint, plumbing, flooring, appliances, and garden supplies, with larger locations also offering groceries and pet products. The company manufactures approximately one-quarter of the items sold in its stores. Brand messaging has evolved from the early commitment to Dedicated to Service & Quality to the iconic advertising jingle Save big money at Menards, introduced in 1976 and later refined to Save BIG Money, underscoring its value-driven positioning in the competitive home improvement market.