Montblanc's Slogans & Taglines

Guided by an uncompromising belief in the art of writing and the power of human expression, Montblanc has spent more than a century transforming the act of putting pen to paper into a statement of enduring elegance. Since 1906, when three visionaries founded the Simplo Filler Pen Company in Hamburg, the brand has pursued the summit of European craftsmanship—symbolized by the snow-capped peak of Mont Blanc and the iconic six-pointed white star that has adorned every creation since 1913. The 1924 debut of the Meisterstück established a gold standard for fountain pens, while the 1986 slogan “Montblanc – The Art of Writing” crystallized its identity as a cultural icon. Over the decades, the portfolio has expanded from legendary writing instruments to encompass watches, leather goods, jewelry, and fragrances, all unified by the same meticulous hand-finishing. Today, as part of the Richemont Group with over 600 boutiques worldwide, Montblanc continues to champion the philosophy that “What moves you, makes you”—bridging heritage craftsmanship with contemporary luxury.