Myer's Slogans & Taglines

Myer is Australia’s largest department store group, founded in 1900 by Russian immigrant Sidney Myer as a drapery store in Bendigo, Victoria. With his brother Elcon, he expanded to Melbourne’s iconic Bourke Street Emporium in 1911, establishing a retail dynasty. Listed on the Melbourne Stock Exchange in 1925, the company grew through landmark acquisitions, including Lindsay’s Stores—rebranded as Target Australia in 1968—and Grace Brothers in the 1980s. The brand’s slogans evolved from the early confidence of “Sure to get it at Grace Bros” to the enduring jingle “Myer is my store,” reflecting its mission to be “Australia’s favourite department store.” Today, Myer operates over 50 flagship department stores and 750+ specialty outlets across Australia and New Zealand, offering 11 core categories from womenswear and menswear to beauty, homewares, and electrical goods. Under the MYER One loyalty program with over seven million members, the group continues its transition from traditional retail to an omni-channel experience, blending heritage with digital innovation.