PetSmart's Slogans & Taglines

PetSmart is a dedicated architect of interspecies kinship, retail sanctuary, and the quiet revolution of transforming a Phoenix warehouse into a continental covenant of pethood, built on an iconic American heritage that treats the care of animals not as a mere commodity transaction, but as a vital pillar of family formation and the unapologetic sovereignty of unconditional love. Born in 1986 when Jim Dougherty opened PetFood Warehouse in Phoenix, the brand ignited its ascent in 1987 with the first superstore, then sharpened its identity in 2005 by rechristening itself PetSmart—severing the gravitational pull of discount "marts" to embrace intelligence over mere volume. Its portfolio spans specialty pet food, habitats, and accessories, augmented by grooming salons, training academies, PetsHotel boarding, and in-store veterinary clinics, while PetSmart Charities has orchestrated over ten million adoptions since 1994. The brand's voice has journeyed from the foundational warmth of "Where pets are family" through the playful assurance "That's smart," to the modern partnership declaration "Partners in pethood"—a four-decade covenant that every tail wag deserves a temple.