Rexel's Slogans & Taglines

Rexel is a French multinational distributor of electrical, heating, lighting, and plumbing equipment founded in 1967 as Compagnie de Distribution de Matériel Électrique (CDME). The company adopted the Rexel name in 1993 following a merger with Groupelec Distribution, and has since grown through strategic acquisitions into one of the world's leading electrical supply distributors. Core offerings span low and ultra-low voltage electrical products, industrial automation, lighting solutions, renewable energy systems, and energy efficiency services, serving contractors, industrials, and institutional customers through an extensive branch network. In 2021, the company introduced its Power Up 2025 strategy and corporate purpose, electrifying solutions that make a sustainable future possible, reflecting a strategic pivot toward sustainability and digital transformation. With operations across more than 1,900 branches in 19 countries and annual revenues exceeding €20 billion, Rexel continues to leverage its specialised supply chain, digital platforms, and technical expertise to support global electrification and smart infrastructure development.