Solar Entertainment Corporation's Slogans & Taglines

Solar Entertainment Corporation (SEC) traces its origins to 1976, when brothers William, Wilson, and Willy Tieng founded the company in the Philippines. Initially focused on film distribution through Solar Films—established in 1988 to bring international films to the country—the group expanded into broadcasting with the launch of the Solar Entertainment Channel in 1994. Over the decades, SEC built a multi-platform media empire spanning cable and terrestrial television, including flagship channels such as ETC, Jack TV, Solar Sports, and Basketball TV, alongside the film production arm Solar Pictures and the Sinag Maynila film festival. The brand's slogans evolved from the optimistic "It's A Bright New World" in 2009 to the forward-looking "We go for More" in 2017, and the programming pledge "#1stonPHTV" for first-run foreign content. Today, SEC operates digital free-to-air channels including SolarFlix and Solar Sports, and remains one of the largest content providers and channel operators in Southeast Asia.