Stater Bros.'s Slogans & Taglines

Stater Bros. Markets traces its origins to 1936, when World War I veterans and twin brothers Cleo and Leo Stater purchased a small grocery store in Yucaipa, California with a $600 down payment. By the close of the 1940s, the chain had expanded to 12 locations, and by the 1980s it became the largest privately owned supermarket chain in Southern California. The brand built its reputation on fresh categories, featuring organic produce, locally grown fruits, a fresh-cut station with guacamole and salsas, and a robust meat department that inspired the early slogan "It's our meat that made us famous." Over the decades, its messaging evolved from the value-driven "Where you Always Get More...For Less" to the heartfelt "From the Heartland," and ultimately to the 2022 rebrand positioning "Fresh. Affordable. Community First." Today, with approximately 166 stores across the Inland Empire and annual sales exceeding $4 billion, Stater Bros. remains a community pillar and the largest private employer in San Bernardino and Riverside counties.