Telus's Slogans & Taglines

Telus is a dedicated architect of Canadian connectivity, purpose-driven technology, and the quiet revolution of transforming a provincial telephone utility into a national covenant of digital sovereignty, built on an iconic Canadian heritage that treats the ritual of communication not as a mundane network transaction, but as a vital pillar of national progress, healthcare accessibility, and the unapologetic sovereignty of the friendly future. Born in 1990 as Alberta Government Telephones and privatized in 1991, the brand ignited its ascent in 1999 by merging with BC Telecom to create a coast-to-coast telecommunications giant, then crystallized its identity in 2000 by acquiring Clearnet Communications and inheriting its whimsical green-and-purple palette, animal menagerie, and the foundational promise “The future is friendly.” Its portfolio evolved from basic voice and internet to encompass wireless mobility, Optik TV, TELUS Health, TELUS Agriculture, and smart-home security, now stewarding over 12.7 million subscriber connections. The brand’s voice journeyed from the late-1990s Clearnet-born mantra through the 2021 evolution to “Let’s make the future friendly,” a subtle shift from passive assurance to active invitation, and the enduring declaration “We’re always building Canada”—a three-decade covenant that every Canadian household, every rural clinic, and every smart farm deserves the precision of purple-and-green care and the warmth of a technology that gives back.