The Hits's Slogans & Taglines

The Hits was a British music video television channel launched on October 30, 2002, by Box Television—a joint venture between Bauer Media Group and Channel 4. Broadcasting across the United Kingdom and Ireland, the channel was positioned as a free-to-air pop music destination, becoming one of the few pure music video channels available on the Freeview digital terrestrial platform. Core programming centred on chart hits and current favourites, with an interactive model that originally allowed viewers to select videos via a premium-rate telephone voting system before transitioning to automated playlists and countdown shows. The channel also featured themed programming tied to events such as St. Patrick's Day and Christmas. Brand messaging was anchored by the slogan Such a good feeling, reflecting its upbeat, mainstream pop identity. In a notable departure from its music format, the channel began broadcasting monster truck shows around 2005. On August 15, 2008, The Hits was rebranded and replaced by 4Music, marking the end of its six-year run as a distinctive player in the British music television landscape.