Universal Pictures's Slogans & Taglines

Universal Pictures is an American film production and distribution company founded in 1912 by Carl Laemmle as the Universal Film Manufacturing Company. In 1915, Laemmle opened Universal City Studios in the San Fernando Valley, establishing the world’s first self-contained film production community. The studio was renamed Universal Pictures in 1922 and became a pioneer of the horror genre with classics such as Dracula and Frankenstein. In 1975, Steven Spielberg’s Jaws established the modern summer blockbuster model, followed by landmark franchises including E.T. the Extra-Terrestrial, Back to the Future, and Jurassic Park. Today, Universal Pictures operates as a subsidiary of Comcast through NBCUniversal, producing and distributing theatrical motion pictures while also licensing its intellectual property to Universal Parks & Resorts.

The company’s brand messaging has evolved alongside its expansion from studio to experiential entertainment. In the 1990s, the tagline See the Stars. Ride the Movies bridged its cinematic heritage with its emerging theme-park presence. The 2012 centennial campaign introduced 100 Years of Movie Memories, emphasizing its legacy of cultural impact. More recently, the company has embraced Let Yourself Woah, reflecting a modern, immersive approach to entertainment that unites film, television, and destination experiences.