Kérastase's Slogans & Taglines

Kérastase was founded in 1964 by François Dalle in Paris as part of L'Oréal's Advanced Research division. Initially launched as L'Oréal Recherche, the brand was renamed Kérastase in 1967, pioneering the concept of treating hair with the same diagnostic precision and luxury as high-end skincare. Born in the prestigious salons of Paris, it introduced the world's first luxury hair bath and established the ritual of "bathing, conditioning, enhancing, and styling" as a cornerstone of professional hair care.

The brand's core products are luxury hair care solutions, including shampoos, conditioners, hair masks, serums, scalp treatments, and styling products. Its formulations blend advanced scientific research with sensorial luxury, offering personalised solutions for dryness, damage, colour protection, thinning, and scalp health through salon-exclusive and at-home ranges.

From its origins as a scientific salon brand, Kérastase has evolved into a global icon of luxury hair care. In 2016, it introduced the tagline "Very personal care for exceptional hair," reflecting its commitment to bespoke, empowering beauty. More recently, the brand embraced "You Dare, We Care" and the positioning of "A caring luxury," extending its mission beyond hair to encompass inclusivity, sustainability, and confidence for all.