Marico's Slogans & Taglines

Marico Limited was incorporated on 13 October 1988 as Marico Foods Limited, renamed Marico Industries Limited in 1989, and formally established on 2 April 1990 by Harsh Mariwala as a spin-off from the family-owned Bombay Oil Industries. The journey began in 1974 when Harsh introduced Parachute coconut oil in small consumer packs, pioneering India's branded FMCG edible oils market. In 1992, Marico opened its first overseas office in Dubai, and by 1996 it had listed on Indian stock exchanges. Over the decades, the company expanded through strategic acquisitions including Mediker, Nihar, Set Wet, Livon, Beardo, Just Herbs, and True Elements, building a presence across Asia and Africa.

The company's core products span hair care, edible oils and healthy foods, male grooming, skin care, and fabric care. Its portfolio addresses everyday beauty and wellness needs for millions of consumers, with international operations contributing approximately 25% of group revenue.

Guided by the enduring slogan "Marico – make a difference," the brand has evolved from a single coconut oil venture into one of India's leading consumer goods companies, touching the lives of one in every three Indians while championing innovation, sustainability, and stakeholder well-being across its global ecosystem.