Sephora's Slogans & Taglines

Sephora is a premier French multinational retailer of personal care and beauty products that commands unrivaled market-defining equity as the world's leading prestige beauty omni-channel platform. Founded in 1969 by Dominique Mandonnaud in Limoges, France, the brand revolutionized the cosmetics industry by pioneering an open-sell retail model that allowed customers to touch, smell, and freely test products prior to purchasing. Headquartered in Paris, France, Sephora operates as a highly lucrative, crown-jewel subsidiary of LVMH (Moët Hennessy Louis Vuitton), the global luxury goods conglomerate that acquired the company in 1997. The multi-billion-dollar beauty powerhouse curates and mass-distributes an elite, high-margin portfolio featuring thousands of products from over 250 curated brands—spanning makeup, skincare, fragrance, haircare, and its proprietary Sephora Collection label—across a massive global network of over 2,700 standalone boutiques, department store shop-in-shops, and advanced digital e-commerce channels in more than 35 countries.