Legal & General's Slogans & Taglines

Legal & General Group plc, commonly known as Legal & General, is a British multinational financial services and asset management company. Founded in June 1836 by six London lawyers, the firm began as the Legal & General Life Assurance Society, accepting its first policy in October that year. In 1920, it incorporated as The Legal & General Assurance Society and expanded into fire and accident insurance. A major reorganisation in the 1970s separated its operations into British insurance, international, and investment management divisions. Today, it is one of Britain's largest financial services groups, serving over 10 million customers worldwide. Its core offerings encompass life insurance, pensions, and retirement solutions through Institutional Retirement and Retail Retirement divisions; investment management via Legal & General Investment Management (LGIM), one of the world's largest asset managers; and general insurance covering life, disability, and critical illness. The group also operates Legal & General Capital, which manages direct investments in real estate, infrastructure, and housing.