Swedbank's Slogans & Taglines

Swedbank AB is a Nordic-Baltic banking group with roots tracing back to 1820, when Sweden's first savings bank was founded in Gothenburg. The modern entity emerged in 1990 when eleven savings banks merged to create Sparbanken Sverige, followed by the 1997 union with Föreningsbanken to form FöreningsSparbanken. The 2005 acquisition of Hansabank expanded the group's footprint into the Baltic region, and in 2006 the bank adopted the name Swedbank. Today, it serves approximately 7.3 million private customers and 546,000 corporate clients across its four home markets—Sweden, Estonia, Latvia, and Lithuania—through 140 branches in Sweden and 68 in the Baltic countries. Its core offerings encompass retail banking, mortgage lending, corporate banking, asset management through Swedbank Robur, and insurance services. Embodying the customer promise of an easier financial life, the bank champions open, simple, and caring banking experiences while working toward its vision of a financially sound and sustainable society.