MS&AD Insurance Group's Slogans & Taglines

MS&AD Insurance Group Holdings is a Japanese insurance conglomerate formed in April 2010 through the integration of Mitsui Sumitomo Insurance Group Holdings, Aioi Insurance, and Nissay Dowa General Insurance. Its heritage traces back to 1893 when Sumitomo Marine & Fire Insurance was established, followed by Mitsui Marine & Fire Insurance in 1918, which merged in 2001 to create Mitsui Sumitomo Insurance. Core offerings today span domestic and international non-life insurance, life insurance, financial services, and risk-related solutions, positioning the group among the world's top ten non-life insurers by gross revenue. In 2027, the group will unify its core non-life subsidiaries under a single entity, adopting the new corporate name Mitsui Sumitomo Insurance Group, Inc. Brand messaging has evolved toward the new tagline Taking on Risk, Leading the World, reflecting its mission to become the insurance and financial group most chosen by customers. Today, MS&AD operates across more than 50 countries and regions, serving individuals and businesses with an A+ stable credit rating.