Dell's Slogans & Taglines

Dell is an American multinational computer technology company founded on February 1, 1984, by 19-year-old Michael Dell in his University of Texas dorm room with $1,000 in seed capital. Originally established as PCs Limited, the company was renamed Dell Computer Corporation in 1988 and pioneered the direct-to-consumer model, selling customised computer systems directly to customers and eliminating retailer markups. The company went public in 1988, became the world's leading PC manufacturer by 2001, and was taken private in a leveraged buyout in 2013. A transformative moment came in 2016 with the $67 billion acquisition of EMC Corporation, creating Dell Technologies and expanding the portfolio into enterprise storage, servers, networking, and cybersecurity through subsidiaries including VMware and Secureworks. Core offerings today encompass personal computers, laptops, workstations, servers, data storage, networking equipment, and IT services for consumers and enterprises worldwide. Brand messaging has evolved through multiple iconic slogans: from the early Be Direct to the 2000 cultural phenomenon Dude, you're getting a Dell featuring pitchman Ben Curtis, the 2006 platform Yours is here, and the current enduring promise The Power to Do More. Today, Dell Technologies employs approximately 133,000 people worldwide and generates over $101 billion in annual revenue, serving as one of the world's largest technology infrastructure companies.