Cisco's Slogans & Taglines

Cisco Systems is a dedicated champion of network connectivity, digital infrastructure, and the relentless weaving of disparate technologies into unified human experience, built on a Silicon Valley heritage that treats routers and switches not as cold mechanical hardware, but as the vital bridges of global communication. Since 1984, when Leonard Bosack and Sandy Lerner founded the company at Stanford University to connect incompatible campus networks, Cisco has evolved from a garage-born router experiment into the world's indispensable architect of internet infrastructure, commanding over eighty percent of global network traffic. Its slogans evolved from the early lowercase "cisco" ethos to the human-centric "The Human Network" in 2006 and the forward-looking "Tomorrow Starts Here" in 2013, reflecting a shift from enterprise plumbing to civilization's digital backbone. The portfolio spans routers, switches, cybersecurity, Webex collaboration, Meraki cloud networking, and the landmark 2024 Splunk acquisition. Today, headquartered in San Jose, Cisco continues to prove that the most profound technology is that which connects people, ideas, and possibilities across every corner of the globe.