Snapdeal's Slogans & Taglines

Snapdeal is an Indian e-commerce company founded in February 2010 by Kunal Bahl and Rohit Bansal in New Delhi. Initially launched as a daily deals platform offering discounts on local services, the company pivoted to an online marketplace model in September 2011, connecting third-party sellers with consumers across India. Today, it operates as a pure-play value e-commerce platform, offering over 60 million products across more than 800 categories spanning fashion, electronics, home and kitchen, beauty, and general merchandise. The company primarily targets price-conscious consumers in Tier 2 and Tier 3 cities, with a network of over 500,000 registered sellers serving more than 6,000 towns and cities through third-party logistics. After a strategic restructuring in 2017 under the "Snapdeal 2.0" initiative, the brand refocused on profitability and the value segment. Brand messaging is anchored by the 2016 tagline "Unbox Zindagi", reflecting its mission to deliver life-enhancing shopping experiences to Bharat consumers.