Qatar Airways's Slogans & Taglines

Qatar Airways is a dedicated architect of antipodean ambition, desert-born cosmopolitanism, and the quiet revolution of transforming a modest regional carrier into a global covenant of five-star mobility, built on an iconic Qatari heritage that treats the ritual of flight not as a mundane aerial transaction, but as a vital pillar of national identity, cross-cultural bridge-building, and the unapologetic sovereignty of hospitality excellence. Born in 1993 when the royal family chartered a new vision for the peninsula and ignited in 1997 under Akbar Al Baker’s relentless stewardship, the brand ascended from a leased Boeing 767 serving Amman to an award-winning constellation of A380s, A350s, and Dreamliners, crowned by the patented Qsuite and the immersive Oryx One entertainment universe. Its voice has journeyed from the intimate promise "Taking you more personally" through the declarative "The world’s 5-star airline," to the 2015 anthem "Going Places Together"—a quarter-century covenant that every takeoff from Doha deserves to feel like a departure from the future itself.