Jet2's Slogans & Taglines

Jet2.com Limited, often known simply as Jet2, is a British charter and scheduled airline based at Leeds Bradford Airport, England. Founded in 2002 as a rebranding of Channel Express (Air Services) Limited, the airline launched its first leisure flight from Leeds Bradford to Amsterdam in February 2003. Initially positioned as The north's low cost airline, the carrier rapidly expanded across the United Kingdom, establishing bases at Manchester, Belfast, Newcastle, Edinburgh, and London Stansted. In 2007, the company launched Jet2holidays, its package holiday division, and has since grown into the UK’s third-largest airline and a leading leisure travel group.

Core offerings include low-cost scheduled flights and package holidays to over 75 destinations across Europe and beyond, spanning sun resorts, city breaks, and ski destinations. The airline operates a fleet of Boeing 737 and Airbus A321neo aircraft. Brand messaging evolved from the 2006 regional claim The north's low cost airline to the 2008 service promise Friendly low fares. In 2022, the company launched the enduring campaign Nothing beats a Jet2 holiday, which became a viral cultural phenomenon in 2025 and solidified its identity as a leading leisure travel brand.