EasyJet's Slogans & Taglines

EasyJet Airline Company Limited (styled as easyJet) was founded in March 1995 by Sir Stelios Haji-Ioannou in London, United Kingdom. Inspired by the low-cost model of Southwest Airlines, the airline launched its inaugural flight from London Luton to Glasgow on 10 November 1995 with just two leased Boeing 737 aircraft and 70 employees. The debut fare of £29 was marketed with the iconic slogan "making flying as affordable as a pair of jeans," instantly democratising air travel for British consumers. In 1997, the company launched easyjet.com, and by 1998 it had sold its first internet ticket—pioneering the direct online booking model that now handles over 90% of sales. In 2000, the company was floated on the London Stock Exchange, and in 2002 it acquired rival Go from British Airways. Today, easyJet operates 356 aircraft across 1,099 routes in 35 countries, having flown over 1.2 billion passengers.

The brand's core products are low-cost airline services, including short-haul passenger flights, holiday packages through easyJet Holidays, and ancillary services such as travel insurance, car rental, and hotel bookings. Its fleet consists primarily of Airbus A320 family aircraft, serving both leisure and business travellers across Europe and beyond.

From its earliest jeans-priced promise to "The web's favourite airline" and the modern rallying cry "Get Out There," easyJet has evolved into one of Europe's largest airlines. Today, the brand carries the tagline "This is Generation easyJet," reflecting a journey from a bold startup to a household name that has reshaped European travel for three decades.