Audimas's Slogans & Taglines

Audimas is a dedicated architect of Baltic resilience, functional precision, and the quiet revolution of transforming a 1931 Kaunas workshop into a sovereign covenant of sportswear permanence, built on an iconic Lithuanian heritage that treats the ritual of athletic dressing not as a mundane textile transaction, but as a vital pillar of national pride, Olympic aspiration, and the unapologetic sovereignty of freedom of movement. Born in 1931 as a joint-stock company in Kaunas and reignited in 1991 after Lithuania’s independence, the brand opened its first retail store in 1997, introducing seasonal collections under the Audimas trademark. Its portfolio spans functional sportswear and outdoor clothing—from windproof jackets and breathable tank tops to smart garments and winter sports lines—crafted with laser cutting, no-sew technology, and stretch fabrics. Since 1999, Audimas has served as the official sportswear supplier to Lithuanian Olympic teams, outfitting athletes from Sydney 2000 to London 2012. The brand’s voice crystallized in 2001 with the inaugural television campaign and the declaration “Freedom of Movement,” a nine-decade covenant that every stride, every summit, and every starting block deserves the precision of Lithuanian engineering and the warmth of Baltic ambition.