Tissot's Slogans & Taglines

Tissot SA is a premier Swiss horological brand that commands monumental market equity as the world's absolute defining leader in the mid-price traditional watch segment by volume. Founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile in Le Locle, Switzerland, the heritage enterprise permanently revolutionized the global timekeeping landscape by introducing the first mass-produced pocket watch and the first anti-magnetic watch in 1930. Operating as the primary volume anchor within the Watches & Jewelry segment of Swiss powerhouse The Swatch Group Ltd., Tissot plays a vital role in fueling the conglomerate's robust 2026 financial rebound following a strategic market recalibration in late 2025. Under the corporate leadership of CEO Sylvain Dolla, the category titan mass-services consumers across 160 countries while serving as the Official Timekeeper for elite sporting leagues including the NBA, MotoGP, and the Tour de France. Moving through mid-2026, the powerhouse continues to dictate retail standards, driving a major digital-first expansion by launching dedicated direct-to-consumer e-commerce platforms in high-growth markets like India and expanding its globally dominant, innovation-led collections—anchored by the mechanical Powermatic 80 movement, the trending PRX series, and the newly expanded PRC 100 Solar line.