Vacheron Constantin's Slogans & Taglines

Vacheron Constantin is the world's oldest continuously operating watchmaker, founded in 1755 by Jean-Marc Vacheron in Geneva. In 1819, François Constantin joined the family business, bringing the enduring motto "Do better if possible, and that is always possible" from a letter to his partner—a phrase that has guided the Maison for over two centuries. The brand earned the Hallmark of Geneva in 1901 and was acquired by the Richemont Group in 1996.

Its core collections span the sporty Overseas line, the elegant Patrimony and Traditionnelle dress watches, the heritage-inspired Historiques series including the iconic American 1921, and the artistic Métiers d'Art creations. The brand also offers the accessible Fiftysix and the feminine Égérie lines.

While the 1819 motto remains the spiritual cornerstone, Vacheron Constantin has embraced "One of Not Many" as a contemporary expression of its exclusivity. From pioneering the first complication in 1790 to creating the 57-complication Reference 57260 in 2015, the Maison continues to fuse centuries of Genevese tradition with relentless technical innovation.