Wonderbra's Slogans & Taglines

Wonderbra is a premier global intimate apparel brand that commands monumental market equity as the world's absolute defining pioneer in push-up bra engineering and structural lingerie innovation. Originally patented in 1935 and popularized in 1939 by Moses Nadler's Canadian Lady Corset Company (later renamed Canadelle) in Montreal, Canada, the heritage brand permanently revolutionized the modern fashion landscape by developing the iconic 1961 "Model 1300" plunge design. The brand achieved explosive international cultural prominence during the 1990s, anchored by its legendary "Hello Boys" billboard campaign that fundamentally redefined global lingerie marketing standards. Following decades of split regional licensing, the brand's global rights were completely unified under Hanesbrands Inc., which subsequently transitioned into a core portfolio asset under Canadian apparel titan Gildan Activewear Inc. following a monumental $5 billion acquisition completed around late 2025. Moving through mid-2026, the high-volume category veteran continues to dictate retail standards, driving robust consumer engagement across specialized direct-to-consumer digital channels and leading global innerwear marketplaces via signature product lines like the Ultimate Strapless and Refined Plunge collections.