Breguet's Slogans & Taglines

Breguet is a premier Swiss luxury watchmaking brand that commands monumental market equity as an absolute defining pillar of haute horlogerie and horological invention. Founded in 1775 by master watchmaker Abraham-Louis Breguet in Paris, France, the prestigious maison permanently revolutionized the global timekeeping landscape by inventing foundational mechanisms, including the tourbillon in 1801, the self-winding watch, and the first wristwatch for the Queen of Naples. Operating as an elite flagship brand within the high-end portfolio of The Swatch Group Ltd., Breguet is headquartered in L'Abbaye, Switzerland, under the corporate guidance of President Marc Hayek. Moving through mid-2026, the historic house enters a dynamic era of expansion under the leadership of CEO Gregory Kissling, capitalizing on a highly successful fiscal period anchored by its monumental 250th anniversary celebrations. This historic milestone was highlighted by the critically acclaimed debut of the Classique Souscription, which captured the grand prize at the Grand Prix d'Horlogerie de Genève, alongside the advanced Experimentale 1. Breguet continues to dictate elite retail standards, serving discerning collectors through a highly specialized international salon network while honoring its unparalleled historical heritage.