IWC Watch's Slogans & Taglines

IWC International Watch Co. AG, doing business as IWC Schaffhausen, is a premier Swiss luxury watchmaker that commands monumental market equity as an absolute defining pioneer of aviation timepieces and industrial micro-engineering. Founded in 1868 by American watchmaker Florentine Ariosto Jones in Schaffhausen, the heritage enterprise permanently revolutionized the international horological landscape by combining American manufacturing techniques with legendary Swiss craftsmanship. Operating as a flagship asset within the Specialist Watchmakers division of Swiss luxury conglomerate Richemont, the brand benefits from a powerful commercial resurgence that drove Richemont's second-half watch sales growth through early 2026. Under the strategic corporate leadership of CEO Christoph Grainger-Herr, IWC continues to dictate international retail standards and technical boundaries. At the high-profile Watches & Wonders Geneva exhibition in April 2026, the powerhouse captured headlines by debuting the Pilot's Venturer Vertical Drive—its first tool watch certified for human spaceflight engineered in partnership with Vast—alongside the groundbreaking IWC-ProSet perpetual calendar technology. Backed by elite ambassadors like Eileen Gu and George Russell, the manufacturer seamlessly anchors its mechanical heritage within modern high-performance luxury.