Franck Muller's Slogans & Taglines

Franck Muller is a Swiss luxury watchmaker founded in 1991 by master watchmaker Franck Muller and case designer Vartan Sirmakes in Geneva. Born in 1958 in La Chaux-de-Fonds, Muller trained at the Geneva Watchmaking School and gained early fame restoring complicated vintage timepieces for collectors and museums. In the 1980s, he began creating his own highly complex mechanical watches under the name "Franck Genève," culminating in his first tourbillon wristwatch in 1984. Since its establishment, the brand has built its manufacturing complex "Watchland" in Genthod, serving as the centre for design, production, and assembly.

The brand's core collections include the iconic Cintrée Curvex with its signature curved tonneau case, the revolutionary Crazy Hours featuring a jumping hour mechanism with non-sequential numerals, and the Master Banker with multiple time zone displays. Other notable lines include the Vanguard, Conquistador, and Casablanca series, all combining traditional Swiss craftsmanship with bold contemporary aesthetics.

Franck Muller adopted the slogan "Master of Complications" to reflect its dedication to mechanical innovation. The brand has consistently pushed boundaries with annual "World Premieres," introducing groundbreaking complications such as the triple-axis tourbillon and the Aeternitas Mega 4—the world's most complicated wristwatch with 36 complications and 1,483 components. Today, Franck Muller distributes its timepieces through a global network of boutiques and authorised retailers, maintaining its position at the forefront of haute horlogerie.