A. Lange & Söhne's Slogans & Taglines

A. Lange & Söhne traces its origins to 1845, when Ferdinand Adolph Lange established a watchmaking manufacture in Glashütte, Germany, laying the foundation for Saxon precision horology. The company was expropriated after World War II and vanished from dials for four decades until Walter Lange, the founder's great-grandson, resurrected the brand on December 7, 1990—exactly 145 years after its original founding. Partnering with Günter Blümlein, the brand unveiled its first four wristwatches in 1994 under the poignant slogan "When Time Came Home." The iconic Lange 1, with its off-center dial and outsized date inspired by the Semper Opera clock, became an instant classic. The brand's philosophy is captured by "State of the Art Tradition" and Walter Lange's enduring motto "Never Stand Still." The portfolio spans the Lange 1, Zeitwerk, Saxonia, 1815, Richard Lange, and Odysseus collections, all featuring in-house mechanical movements crafted from German silver with hand-engraved balance cocks. Now part of the Richemont Group, A. Lange & Söhne produces only a few thousand predominantly gold and platinum timepieces annually, securing its position among the world's most exclusive watch manufactures.