Blancpain's Slogans & Taglines

Blancpain SA traces its origins to 1735, when Jehan-Jacques Blancpain established a watchmaking workshop in Villeret, Switzerland, making it the oldest registered watch brand in the world. The company pioneered the modern dive watch with the 1953 launch of the Fifty Fathoms, featuring a locking timing bezel and luminescent markings that became the military standard for the French and U.S. Navies. After fading during the quartz crisis, the brand was resurrected in 1983 by Jean-Claude Biver and Jacques Piguet, who coined the defiant slogan "Since 1735, there has never been a quartz Blancpain watch. And there never will be." The portfolio spans the classic Villeret, the iconic Fifty Fathoms, the Women collection, and the artistic Métiers d'Art, all powered by in-house mechanical movements renowned for moon-phase and perpetual calendar complications. In 1992, Blancpain joined the Swatch Group, and under Marc A. Hayek since 2002, it continues to produce approximately 10,000 hand-finished timepieces annually, with the ultra-complicated 1735 model standing as a testament to haute horlogerie mastery.