Bavaria's Slogans & Taglines

Bavaria non-alcoholic beer is the alcohol-free flagship of one of Europe's most enduring family brewing dynasties. Born from the Bavaria Brewery in Lieshout, Netherlands—a company whose roots stretch back to 1680 and whose destiny has been guided by the Swinkels family since 1719—the 0.0% ABV line represents over three centuries of craft reimagined for modern moderation. While the brewery grew into the Netherlands' second-largest producer and one of the world's biggest independent family brewers, it never abandoned its founding ethos: that beer should bring people together. Bavaria 0.0% is brewed traditionally before the alcohol is carefully removed, preserving the malt body and hop character that define the original. With variants ranging from classic pilsner to fruity innovations, the brand proves that zero alcohol need not mean zero flavour. Now operating under Royal Swinkels Family Brewers—a name earned in 2019 after 300 years of independence—Bavaria's non-alcoholic range continues to honour its heritage while embracing a future where everyone can raise a glass.