Caffrey's's Slogans & Taglines

Caffrey's Irish Ale traces its origins to 1897, when Thomas Caffrey established the Ulster Brewery in Belfast. The Caffrey family brewed there for over half a century before selling to the Ulster Brewing Company in 1950, which was later acquired by Charrington United Breweries in 1964 and merged with Bass in 1967. In 1994, Bass Brewery launched Caffrey's Irish Ale as a nitrogenated cream-flow beer, promising a drink "as cold as lager, as smooth as stout, with the taste of an ale." The brand was sold to InterBrew in 2000 and then to Coors (now Molson Coors) in 2001. After a period of decline, Molson Coors relaunched the brand in 2010 and again in 2026 as Caffrey's Black Stout, capitalising on the surging popularity of dark beer.

The brand's core products are Irish ales and stouts, including the original nitrogen-infused cream ale and the recently introduced Caffrey's Black Stout at 3.4% ABV. These brews deliver a silky texture with notes of caramel, gentle bitterness, and a hint of liquorice.

From early slogans such as "Strong words, softly spoken" and "A storm brewing" to the 2010 promise of being "everything you could wish for" and the 2012 refresh "Redefining Smooth," Caffrey's has evolved from a Belfast family brewery into a modern symbol of accessible, sessionable smoothness.