Weihenstephan's Slogans & Taglines

The Bayerische Staatsbrauerei Weihenstephan is the world's oldest continuously operating brewery, founded in 1040 when Abbot Arnold secured brewing and licensing rights for the Benedictine monastery on Weihenstephan Hill in Freising, Bavaria. For nearly a millennium, it has withstood fires, plagues, wars, and secularisation, evolving from a monastic brewhouse into the Bavarian State Brewery in 1921. Its philosophy is anchored in the Reinheitsgebot of 1516—the world's oldest food law—using only barley, hops, water, and yeast to craft award-winning beers. In 1852, the brewery became the heart of the Technical University of Munich's brewing science program, merging ancient tradition with cutting-edge research. Today, it produces over sixteen styles of lager and wheat beer, including its celebrated Hefeweissbier, exporting to more than 50 countries. With a legacy of resilience, purity, and innovation, Weihenstephan remains a symbol of Bavarian brewing mastery and the enduring belief that great beer is worth a thousand years of patience.