Michelob Lager's Slogans & Taglines

Michelob Original Lager is a premium, full-bodied pale lager positioned as a historic, upscale portfolio asset within the global beverage giant Anheuser-Busch InBev. Originally developed in 1896 by Adolphus Busch as a "draught beer for connoisseurs," this European-style premium lager is crafted with a high proportion of two-row moravian barley and 100% real imported Hallertau traditional hops to deliver its characteristic deep, malty flavor profile. Historically famous for its distinctive, teardrop-shaped glass bottle that won structural design accolades in the 1960s, Michelob serves as a sophisticated heritage brand that allows the parent corporation to capture premium-tier market share across North American off-premise retail chains and casual dining hospitality networks.