Miller Chill's Slogans & Taglines

Miller Chill is a pioneering citrus-infused lager that helped spark the late-2000s “lime beer wars.” Launched by Miller Brewing Company in 2007, it was marketed as a “Chelada” styled beer—brewed with a hint of lime and a pinch of salt—paying homage to the Latin tradition of adding citrus to cerveza. The brand debuted with the bilingual slogan “Se habla Chill?” (“Do you speak Chill?”) and originally shipped in eye-catching lime-green bottles. After a 2009 reformulation that boosted lime flavor and cut calories, the packaging shifted to clear glass, yet sales continued to trail rival Bud Light Lime. In 2013, MillerCoors discontinued Miller Chill across North America, favoring its core Miller Lite and Miller High Life portfolios. Though its domestic lifespan lasted only six years, Miller Chill remains a notable early experiment in flavored light lagers and is still available in select markets such as Australia.