Molson Brewery's Slogans & Taglines

The Molson Brewery is North America's oldest operating brewery, founded in 1786 by English immigrant John Molson on the banks of the St. Lawrence River in Montreal. At just 23 years old, Molson established the company with a singular vision: to brew the best beer in the world for the people of Canada. The founder's enduring creed, "An honest brew makes its own friends," set the tone for over two centuries of craft and community. The brand's defining cultural moment arrived in 2000 with the iconic "I am Canadian" campaign—a patriotic declaration that transformed Molson Canadian into a symbol of national identity. From its 1959 launch of Molson Canadian to its deep-rooted partnership with Canadian hockey, the brewery has consistently woven itself into the fabric of Canadian life. Now part of Molson Coors Beverage Company following the 2005 merger, the brand remains guided by John Molson's six principles of brewing success, proving that heritage, innovation, and an unwavering commitment to community can create a legacy that outlasts centuries.