Old Jamaica Ginger Beer's Slogans & Taglines

Old Jamaica Ginger Beer is a Jamaican non-alcoholic soft drink brand established in 1988 and first sold in the United Kingdom, brewed by Desnoes & Geddes and bottled by Cott Beverages. Made with authentic Jamaican ginger root extract, it delivers a bold, fiery flavour that has made it the United Kingdom’s leading branded ginger beer, commanding a 95 percent share of the category. The product line spans the flagship Regular variant and the more intense Extra Fiery, enjoyed both as refreshments and as premium mixers for rum-based cocktails. In 2024, parent company Beliv Company orchestrated a tongue-in-cheek Farewell Old Jamaica retirement campaign to drive consumer engagement, followed by a full relaunch in 2025 with refreshed packaging and expanded global distribution into markets such as China.

Brand messaging has evolved from the nostalgic charm of an oldie but a goodie in 2007, to the sensory-led promise of full of flavour in 2014, and more recently to the playful urgency of enjoy it before it’s gone during the 2024 farewell campaign. The 2025 relaunch introduced the vibrant identity Keep it Ginger, reinforcing the brand’s irreverent, fiery personality and its status as a cult favourite in the soft drinks market.