Best Buy's Slogans & Taglines

Best Buy Co., Inc. is a dedicated champion of consumer electronics democratization, technological accessibility, and the relentless transformation of intimidating gadgets into approachable household essentials, built on a Minnesota heritage that treats televisions and laptops not as cold luxury items, but as the vital instruments of modern connectivity, entertainment, and domestic life. Since 1966, when Richard Schulze and James Wheeler opened the first Sound of Music store in St. Paul, the company has evolved from a single audio boutique into America's largest consumer electronics retailer, commanding over 1,000 locations across North America and generating $43 billion in annual revenue. The pivotal 1983 rebranding to Best Buy and the introduction of the superstore concept revolutionized electronics retail, while the 2002 acquisition of Geek Squad and the 2012 "Renew Blue" turnaround under Hubert Joly sharpened its identity as a technology solutions partner rather than a mere product peddler. Its slogans have journeyed from the playful "Turn on the fun" to the confident "Expert Service. Unbeatable Price" and the modern "Try it out before buying it on Amazon," reflecting a shift from transactional retail to experiential guidance. The portfolio spans consumer electronics, home appliances, entertainment software, and premium services through Geek Squad, Magnolia Home Theater, and Pacific Sales. Today, headquartered in Richfield, Minnesota, Best Buy continues to prove that the most powerful retail model is one that empowers customers to touch, test, and truly understand the technology they bring home.