L&M(Cigarettes)'s Slogans & Taglines

L&M is an American cigarette brand launched in 1953 by Liggett & Myers Tobacco Company. The brand debuted with the tagline American cigarettes of the highest quality with the best filter, positioning itself as a premium filtered cigarette option. In 1999, Philip Morris Companies, Inc. (now Altria Group) acquired the L&M brand, integrating it into its portfolio alongside Marlboro and Parliament. Today, L&M is manufactured and marketed by Altria in the United States and by Philip Morris International in global markets, where it ranks as one of the company’s key international cigarette brands.

Core offerings include a diverse range of variants spanning full flavor, lights, ultra lights, and menthol options in both shorts and 100s formats, alongside Turkish Blend and L&M Mild Kretek lines. Brand messaging has evolved from its 1953 quality promise to broader market positioning under Philip Morris and Altria, reflecting its status as a value-oriented cigarette brand with consistent quality and wide accessibility across multiple markets.