Philip Morris (cigarette)'s Slogans & Taglines

Philip Morris traces its origins to 1847, when founder Philip Morris opened a tobacco shop on London's Bond Street. In 1902, the company incorporated in New York, and in 1933 it launched Philip Morris English Blend—a non-filter, 70 mm cigarette—in the United States. The brand's breakthrough came in the 1930s with the iconic advertising campaign featuring Johnny Roventini, a 3-foot-11-inch bellboy who shouted the famous slogan "Call for Philip Morris!" across radio, television, and print for decades. In the 1950s, facing declining sales, the company pivoted its messaging from "no irritation" to "gentleness"—a subtle linguistic shift that revived the brand. In 1948, the name changed to Philip Morris Special Blend, and in 1953 the brand introduced King Size (85 mm) and filtered varieties. The non-filtered version was renamed Commanders in 1960. Today, Philip Morris remains in production under Philip Morris USA (domestic) and Philip Morris International (global markets), alongside its legendary sibling Marlboro.

The brand's core products are cigarettes, including filtered, non-filtered, and menthol varieties. Its portfolio spans the classic Philip Morris blend, King Size formats, and the charcoal-filtered Multifilter introduced in 1963, all crafted from premium tobacco.

From the bellboy's cry of "Call for Philip Morris!" to the 1950s repositioning around "gentleness," the brand evolved from a struggling London tobacconist into one of the world's most enduring tobacco names. Its journey reflects nearly two centuries of adaptation, from hand-rolled Turkish cigarettes to a globally manufactured icon.