Winston Cigarettes's Slogans & Taglines

Winston is an American cigarette brand introduced in 1954 by R.J. Reynolds Tobacco Company, named after Winston-Salem, North Carolina, where the company was headquartered. It pioneered the mass-market filter-tipped cigarette in the United States, promising a "cleaner, smoother smoke" as emerging health concerns began reshaping the tobacco industry. Its iconic slogan "Winston tastes good like a cigarette should" ran from 1954 to 1972, deliberately using the grammatically incorrect "like" instead of "as" to spark debate and memorability; the brand later cheekily responded with "What do you want, good grammar or good taste?" By 1966, Winston became the world's best-selling cigarette brand, holding the position until 1972. The portfolio spans classic filtered cigarettes including Winston Red, Gold, White, and Blue variants. Today, Winston is manufactured by ITG Brands in the United States and by Japan Tobacco International globally.