TJ Maxx's Slogans & Taglines

TJ Maxx was founded in 1976 by Bernard (Ben) Cammarata in Framingham, Massachusetts, under the discount retailer Zayre Corp. Cammarata, then General Merchandising Manager of Marshalls, was recruited to develop a new off-price chain selling family apparel and home fashions at 20–60% below department store prices. The first two stores opened in 1977 in Auburn and Worcester, Massachusetts. In 1987, Zayre formed The TJX Companies, Inc. with TJ Maxx as its flagship banner, and following a 1989 reorganisation, TJX became the successor company. In 1995, TJX acquired Marshalls, and in 1994 launched TK Maxx in Europe to avoid trademark conflicts. Today, TJ Maxx operates over 1,200 stores across the United States and forms the cornerstone of the world's largest off-price retailer.

The brand's core products are off-price retail merchandise, including brand-name and designer apparel, footwear, accessories, jewellery, beauty products, home décor, furniture, and housewares. Its "treasure hunt" model delivers a constantly rotating assortment of high-quality goods at exceptional value.

From its inception, TJ Maxx has embraced the philosophy of "Get the max for the minimum," reflecting its mission to democratise designer fashion and home goods for bargain-savvy shoppers. This journey from a single Massachusetts store to a national retail phenomenon illustrates the enduring power of the off-price model.