KitchenAid's Slogans & Taglines

KitchenAid is an American home appliance brand owned by Whirlpool Corporation, founded in 1919 by The Hobart Manufacturing Company. The brand was born when engineer Herbert Johnson observed a baker mixing dough by hand and envisioned a more efficient, mechanised solution. The first H-5 stand mixer was tested by the wives of company executives, and one exclaimed, "It's the best kitchen aid I've ever had!"—giving the brand its enduring name. In 1936, industrial designer Egmont Arens created the iconic silhouette that defines the stand mixer to this day. From its origins as a single-purpose mixer, KitchenAid has expanded into a comprehensive range of kitchen appliances, including blenders, food processors, and coffee makers, all celebrated for their quality, durability, and timeless design. Manufactured in Greenville, Ohio, where nearly three million stand mixers are hand-assembled annually, KitchenAid remains a symbol of American craftsmanship, culinary innovation, and the enduring belief that the heart of the home beats strongest in the kitchen.