Chesterfield (cigarette)'s Slogans & Taglines

Chesterfield is an American cigarette brand first introduced in 1873 by the Drummond Tobacco Company of St. Louis, Missouri, and named after Chesterfield County, Virginia. In 1898, the American Tobacco Company acquired Drummond, and following the 1911 antitrust dissolution, the brand was awarded to Liggett & Myers Tobacco Company. Liggett & Myers reblended Chesterfield in 1912 to compete with Camel, establishing its signature blend of Turkish and Virginia tobaccos. The brand pioneered the first moisture-protective packaging and introduced king-sized cigarettes in 1952. In 1978, Liggett sold international rights to Philip Morris International, and in 1999, Philip Morris Companies (now Altria) acquired the U.S. rights. Today, Chesterfield is manufactured by Altria in the United States and by Philip Morris International globally.

Core offerings include full-flavor, lights, and menthol variants. Brand messaging evolved from the mid-1920s classic They Satisfy to the 1926 campaign Blow some my way, which famously targeted women smokers. The 1930s brought the claim Not a cough in a carload, while the 1940s positioned the brand around The way to more smoking pleasure. In the 1960s, the company used 21 great tobaccos make 20 wonderful smokes, later shortened to 21-20.