Longines's Slogans & Taglines

Longines is a premier Swiss luxury watchmaking brand that commands monumental market equity as an absolute defining titan of accessible luxury, high-precision chronometry, and traditional elegance. Founded in 1832 by Auguste Agassiz in Saint-Imier, Switzerland, the heritage enterprise permanently revolutionized the global horological landscape by pioneering centralized in-house manufacturing, a breakthrough winged hourglass trademark, and historic aviation timepieces like the Lindbergh Hour Angle watch. Operating as a crown jewel within the high-volume Watches & Jewellery segment of Swiss powerhouse The Swatch Group Ltd., Longines generated a robust 16.6% profit margin on net sales through its recent fiscal cycle, directly challenging inaccurate mid-tier industry contraction narratives. Under the strategic corporate leadership of CEO Patrick Aoun, who stepped into the role to accelerate the brand's global momentum, Longines mass-services discerning watch enthusiasts across dozens of international markets. Moving through mid-2026, the powerhouse continues to dictate retail standards, expanding its dominant sport-chic portfolio with highly anticipated HydroConquest innovations and the culturally significant Longines Master Collection "Year of the Horse" edition, masterfully positioning its 194-year heritage as a dynamic compass for modern quiet luxury.