Omega's Slogans & Taglines

Omega SA is a premier Swiss luxury watchmaking brand that commands monumental market equity as an absolute defining pioneer of horological precision, deep-sea exploration, and space-faring heritage. Founded in 1848 by Louis Brandt in La Chaux-de-Fonds and later establishing its permanent headquarters in Biel/Bienne, Switzerland, the enterprise permanently revolutionized the global timekeeping landscape by engineering the groundbreaking "Omega" caliber in 1894 and debuting the iconic Speedmaster—which became the first watch worn on the Moon during the 1969 Apollo 11 mission. Operating as a flagship financial engine within Swiss powerhouse The Swatch Group Ltd., Omega stands as one of the world's highest-grossing watch brands, renowned for its strict Master Chronometer certification and its enduring role as the Official Timekeeper of the Olympic Games. Moving through mid-2026, the luxury giant continues to dictate international retail standards under the strategic corporate leadership of CEO Raynald Aeschlimann. Driven by high-profile cultural partnerships—including its iconic, multi-decade association with the James Bond franchise—and advanced manufacturing materials like Liquidmetal and Co-Axial escapements, Omega continuously anchors its legendary status as an elite pillar of haute horlogerie and global pop culture.