More (cigarette)'s Slogans & Taglines

More was introduced in 1974 by R.J. Reynolds Tobacco Company in Winston-Salem, North Carolina, and launched nationally in 1975. It was one of the first 120 mm cigarette brands on the market—20 mm longer than the standard 100 mm "king size"—featuring a distinctive dark brown wrapper that set it apart visually. The brand was primarily targeted at women, with early advertisements featuring fashion-forward models and positioning the cigarette as a symbol of glamour and sophistication. The name "More" conveyed both the extra length and a psychological promise of abundance and self-worth.

The brand's core products are cigarettes, offered in 120 mm and 100 mm formats. Its portfolio includes full flavour, menthol, lights, and ultra-lights, with variants such as More Red 120, More Menthol 120, More Balanced Blue, More Subtle Silver, and More Fine White, delivering a smooth, aromatic smoking experience.

From its launch, More built its identity around length, slimness, and empowerment. The brand embraced iconic slogans such as "Why be satisfied with less?" and "Never settle for less" in 1987, followed by "Dare to be More" in 1986 and "I'm More satisfied" in 1991. In 1983, it declared "It's More you. It's beige. It's slender. It's special," cementing its status as a fashion-forward icon of ultra-long, feminine smoking.