Parliament's Slogans & Taglines

Parliament was founded in 1931 by Philip Morris in the United States, initially featuring a unique cotton charcoal filter that was later replaced by the brand's signature recessed paper filter. This innovative design—half hollow as a mouthpiece—cooled the smoke and delivered a softer taste, establishing Parliament as one of the first premium filtered cigarettes on the American market. By the early 1940s, the brand had secured a strong position in the U.S., and in the 1970s it became the first Philip Morris product to cross international borders, expanding into over 30 countries. Today, Philip Morris USA handles the domestic market while Philip Morris International manages global distribution, making Parliament the fourth-largest brand in the company's portfolio.

The brand's core products are cigarettes, distinguished by the iconic recessed filter available in more than 13 varieties. Its portfolio includes full-flavour, light, and menthol options across King Size, 100 mm, and Super Slims formats, such as Night Blue, Platinum Blue, Aqua Blue, and Winter Fuse.

From its earliest campaigns, Parliament built its identity around the recessed filter. The 1940s and 1950s brought the enduring slogan "Only the flavor touches your lips," while later advertisements claimed "Tobacco tastes best when the filter is recessed." In the 1960s, the brand reached out to women with "if you like things neat and clean, you'll like Parliament," and in 1995 it embraced "The perfect recess." This journey reflects a consistent evolution from technical innovation to a global symbol of refined, cleaner-tasting smoking.